Since Bottega's amelioration – sparked by creative director Tomas Maier in 2001 – the brand continues to reflect on its initial, refined essence rather than playing into the widespread hype surrounding logomania and other trends.

Bottega Veneta originated in 1966 in Vicenza, Italy. The brand was founded by Michele Taddei and Renzo Zengiaro and its primary product was leather goods.

Bottega's roots tie it to a non-branded philosophy that gave its items a rarefied pith. Advertising with the slogan, "When your own initials are enough," the brand established itself as an understated treasure from an early start.