Est. 2014 · Johannesburg — Cape Town
Protect the Family
Premium streetwear and collectible sneakers, specialty coffee, car culture and places to stay. One Family since 2014, from Johannesburg to Sea Point, Cape Town.
Est. 2014 · The original
Where it started. We helped pioneer South Africa's fashion, sneaker and street culture. Home of Protect The Family, alongside Chrome Hearts, archive Louis Vuitton, Rick Owens and more.
@_lafamiliastreetculture on Instagram (opens in a new tab)Automotive · Motorsport
Performance machines and the people who live for them, chosen with a particular eye. Car sales and hire, coming soon.
Every Sunday · Main Road@lafamiliaracingclub on Instagram (opens in a new tab)Hospitality · Stays
Furnished, serviced apartments for short and long stays. Now open at Illovo Central, Sandton. Cape Town coming soon.
@lafamvillas on Instagram (opens in a new tab)Sea Point · Cape Town
Now open on Main Road, Sea Point. Specialty coffee, premium shisha and orange juice squeezed fresh every day. A room where fashion, cars, music and the city meet.
@_cafelafamilia on Instagram (opens in a new tab)Creative house · Nightlife
Events, exhibitions, commissions and collaborations. Turbo Sundays, OTF and Midnight Club.
@lafamiliamode on Instagram (opens in a new tab)
