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“New York based Designer, Writer & contributing editor for @hypebeast magazine, Byron Hawes, recently launched “DROP”, a photography book that commemorates the culture surrounding hyped releases.
Hawes hit the street in New York, Los Angeles, London Paris, Hong Kong, Tokyo and other streetwear meccas to capture queues and attendees gathering for much-anticipated drops.
Events range from BAPE and Supreme collaborations to YEEZY and Off-White™️ raffles, each denoting a specific moment in time that drew in hundreds of young devotees to wait in line and stunt their flashiest gear. With a forward written by @grailed’s Brand Director Lawrence Schlossman, the tome is a time capsule of streetwear culture, offering snapshots that both commemorate the growth of streetwear and showcase its growth from niche subculture to universal pastime.”