Since our establishment in 2014 in Johannesburg, South Africa, La Familia Street Culture has been a leading destination for curated collections of rare grails, accessories and luxury streetwear. Over the past decade, we’ve built a reputation for offering an unparalleled selection of exclusive and sought-after brands from around the world.

In celebration of our 10th anniversary, we are excited to announce the opening of our new location in Sea Point, Western Cape. Alongside this expansion, we proudly introduce our own brand, Protect The Family, launching its Spring/Summer 2025 collection (SS25). With this evolution, La Familia continues to elevate its presence, now blending our expertly curated selection with our unique brand vision.

Whether you’re exploring our new collection or hunting for rare grails, we invite you to connect with us for a tailored shopping experience. Reach out via the message option on our website (located at the bottom right), through Instagram direct messages, or WhatsApp for personalised concierge services.

At La Familia, we’re committed to making your journey as extraordinary as our collection.