Protect The Family on the runway at AFI Xperience, African Fashion International's showcase during Mercedes-Benz Fashion Week Joburg at Mall of Africa.
Read the storyThe Archive
Since 2014
La Familia Street Culture began in Johannesburg in 2014. Before our Sea Point flagship there were the stores in Sandton, Rosebank and Rivonia. This is the record: the flyers, the nights, the cars and the people who came through the door.
2014
Where it starts
La Familia Street Culture is founded in Johannesburg.
2016
Sandton and the road
Our Sandton store at Sandhurst Centre on Rivonia Road, buy-sell-trade days around the country, and the first Pablo merch in South Africa. Rosebank opens in December.
Sneaker Exchange DBN welcomes La Familia: buy, sell, trade at 8 Morrison Street, Durban.
Kanye West's Pablo merch at our Sandton store, Sandhurst Centre, Rivonia Road. We were the first to bring it to South Africa: our Pablo order went in on 19 April 2016, four months before the official Pablo pop-up opened in Cape Town.
2017
Rosebank, 138 Jan Smuts Avenue
First Thursdays with Cutthroat Familia, the debut of our own label, Protect The Family, and the brands that came through the door.
The Hunting For Kicks web launch at the La Familia Street Culture store, 138 Jan Smuts Avenue, Rosebank. With Absolut.
Cutthroat Familia presents First Thursday's Live at The Gallery, 138 Jan Smuts Avenue, Rosebank.
First Thursday's Live at The Gallery, Rosebank.
Our Instagram in June 2017: “Exclusive Sneaker Gallery / Rare Streetwear Boutique” at 138 Jan Smuts Avenue.
The Rosebank store.
The night Protect The Family debuted: MJ (Meeshka Joseph) and VatoKayde with Nape and Phetho of Cutthroat Entertainment, who shared the Rosebank space, and the Alpha Industries distribution team.
Read the storyCastle Lite “Courtside”: “his and hers sneakers sourced by La Familia Street Culture”.
Red Bull Culture Clash: the Top Boyz pre-party at La Familia Street Culture.
Sportscene Capsule Fest welcomes La Familia x Cutthroat as an exhibitor. Mary Fitzgerald Square, Newtown, Johannesburg.
The Respek Nation launch, powered by Steers with The Plug: JMolley, Shane Eagle and TTGO at La Familia, Rosebank.
2018
Full house
Castle Lite, RAW Thursdays, Fresh Fade Fridays in the barbershop and a sold-out Last Thursday.
RAW Thursday, the Cutthroat x La Familia First Thursday after-party.
The Castle Lite 910ml launch at La Familia, 138 Jan Smuts Avenue.
A Ferrari 458 outside the store on a busy night.
The barbershop at La Familia Street Culture, on Booksy.
Last Thursday 2018 by Cutthroat Familia: sold out.
The yellow awnings on Jan Smuts Avenue.
2019
The last Rosebank season
First Thursdays carried on into 2019. The Rosebank store closed at the end of the year.
La Familia Street Culture presents First Thursday, with an exhibition by Shala The Unicorn.
Rosebank
Undated
Moments from the Rosebank years still to be dated.
DJ Speedsta and Jordan Epstein at La Familia Street Culture, Rosebank.
Protect The Family: the official First Thursday after-party at Shogun x Sumo, Rosebank, with VatoKayde.
Brand names and logos on these flyers belong to their owners and appear here as part of our history. Protect The Family is our own label. See also The Archive and past events.